Date:

From the desks of: David Frey and Maruxa Murphy
 MarketingBestPractices.com 
Houston, TX

Dear Business Professional:

One of the most powerful methods that I've used to create a loyal customer base and great relationships with my clients and prospects over the years is through live seminars!

There's no marketing tactic more effective than meeting and speaking to your prospects and customers belly-to-belly, face-to-face in a live environment.

With that said, there are two big obstacles many of you face putting on your own live seminars:

The first obstacle is that you might not know how to fill your room or put “butts in seats” as they say in the industry. It's one thing to hold a live seminar and another thing all together trying to get people to come.

Especially in this economy.

The second obstacle you probably face is what to do when you hold your seminar.

By that I mean, what should your agenda be, how do you set up your room, when and where is the best place to hold it and the list goes on.

But let me ask you a question – what would your business be like if you really knew how to market and sell yourself and your business through live seminars?

We've brought together the biggest names in seminar marketing so you can achieve the success you deserve. Learn from their expertise and experience on how to grow your business to new heights. Learn the little know secrets to create unstoppable business growth. Discover their proven techniques for tapping into the revenue stream that will put your business over the top.

Whether your business is online or offline, you CANNOT afford to miss this unique opportunity to learn from the best.

Never before have so many experts been assembled at one time for just one purpose…showing you how to generate more business through the awesome power of seminar marketing.

 



Internet marketing and
real estate investing trainer Terry Wygal is a master at bringing experts his market is hungry for to his stage and generating massive affiliate income from product sales.

 

Terry Wygal
"The Seminar Cash Blueprint:
How To Quickly Set Up, Run And
Profit Through Hosting Your Own
Multi-Speaker Seminar Events That
Generate Massive Profits, Get You More Customers And Build Your Business Fast"

Here's what you'll discover in this presentation..

  • 2 powerful reasons that make hosting your own event invaluable for you and your business

  • The single best way to find the right speakers with the right message and the right offer

  • A simple strategy you can use to get famous industry speakers speaking at your next event

  • The #1 most overlooked reason getting speakers to say yes is actually not as difficult as you may think it is

  • How to choose the right event location

  • How to estimate the number of attendees for your first event

  • A tested strategy you can use to get your speakers promoting your event to their lists

  • Why having "just any speaker" can quickly mean bad news for your future events (and how to choose your speakers carefully!)

  • 5 major questions you must ask your speakers before you have them speaking at your event (to save you loads of time and easily thousands of dollars!)
     



Shannon Cherry, APR, MA helps you do just that by assisting in creating a powerful presence both online and offline.

 

Shannon Cherry
"The Seminar Sponsorship Method:
How To Quickly And Easily Tap Into
The $17 Billion Dollar Pool Of Sponsorship Money And Make A Profit With Your
Events, Even Before They Begin!"

Here's what you'll discover in this presentation..

  • 2 surefire ways you can expect your sponsors to help fund your event

  • The single most important factor you must remember when securing your sponsors for your next event

  • 4 common sponsorship types you must know before connecting with potential sponsors

  • The 6 biggest myths most small business owners have about sponsorships that are keeping them from their piece of the $17 Billion Dollar Sponsorship pie

  • How to share your sponsorship opportunity to a potential sponsor that makes it easy for them to say yes

  • The best way to turn a "No, not this time." to a "Yes, absolutely!" for the same event

  • How to continue to nurture your sponsors even after the event is over, in a way that will encourage them to get involved with your events again

  • The fastest way to creating a list of sponsors for you next event

  • A huge "No-No" to stay away from when creating your proposals for event sponsors
     



Bret Ridgway is the founder of Speaker Fulfillment Services, a company that provides event promoters with back-of-the-room order processing services.
 

Bret Ridgway
"Back-Of-The-Room Sales Secrets:
How To Quickly And Easily Increase The Seminar Sales At Your Next Live Event Without Needing To Use High-Pressure Tactics That Leave You Feeling Sleazy"

Here's what you'll discover in this presentation..

  • How changing your language about your sales can make you thousands of dollars more

  • A stealth strategy to build buying into your seminar without feeling sleazy

  • 4 best practice tips to help you have the most control over your sales at your event

  • Why setting up your merchant account properly will save you huge headaches during your event

  • The #1 tip to keep your merchant account from being shut down during an event

  • An easy way to help your audience stay organized with the offers during a multi-speaker event

  • The simplest technique you can use to keep all sales organized

  • 5 points you must consider when offering payment options to your audience

  • Discover the most often overlooked fact when you begin selling to your attendees (and how knowing this can help you estimate how much you'll make from this event!)

  • 4 best practice tips to help you have the most control over your sales at your event

  • 2 major points to think about when choosing to sell physical or digital products at your events

  • 5 questions you must answer to make sure your assistants know to help increase your back of the room sales
     



Mark Satterfield is a founding partner of Gentle Rain Marketing. He has worked with leading professional services firms on the design, development and implementation of new business pursuit strategies.
 

Mark Satterfield
"The 3-Step Virtual Event Method:
How To Use Weekly Teleseminars To
Pre-Sell Your Live Events In Order To Pack The Room Full Of Targeted Prospects And Generate A Stampede Of Profits"

Here's what you'll discover in this presentation..

  • How to choose the best topics for your virtual events

  • The 2 major obstacles you must address to get your prospects to turn into live event attendees

  • Pros and cons of using teleseminars and webinars as pre-selling tools for your live event

  • The "3-Step Event" System to turning prospects into registered attendees

  • A tried-and-true virtual event timeline to getting your customers in the right mindset to attend your live events

  • The simple virtual event template you can use to attract more people to your event

  • The "2 Promise" technique you can use to help your virtual audience know what to expect during the event

  • The biggest mistake newbie and seasoned business professionals make when selling the event

  • 2-step follow up system you can use to turn Maybe's into Yes'!

  • How to increase your close of the 2/3 that registered but didn't attend your virtual event
     



Jenny Hamby is a seminar-marketing consultant, Certified Guerrilla Marketer, and direct-response copywriter who specializes in crafting effective promotions for virtual and live seminars.



 

Jenny Hambry
"The 9 Critical Copywriting Elements
You Must Use To Craft Powerful
Promotion Messages In Order To Make
Your Next Seminar A Huge Success"

Here's what you'll discover in this presentation..

  • A simple but powerful way to "hook" your potential audience into attending your next event

  • The #1 critical attitude adjustment you must make when writing your copy for your upcoming seminar

  • The biggest danger you can make when writing copy for your event

  • 4 top tips to writing compelling bullets points within your copy

  • The 3 crucial questions to ask yourself when coming up with a compelling headline

  • The easiest way to lose your prospective attendees (and how to get them entranced into your copy for the event)

  • 3 strategies to tap into when trying to figure out what benefits your event will have for your intended audience

  • 7 "bonus" ideas that can quickly turn a "Maybe" into a "Heck Yeah!"

  • The most overlooked reason testimonials will help increase your registered attendees fast

  • Why learning copywriting is key to your success, even if you hire out your copy
     



Diane Conklin is
an author, entrepreneur, coach, consultant, event planner, speaker
and copywriter.
 

Diane Conklin
“How To Create High-Profit,
High-Converting, and Headache-Free
Events That Generate A Flood Of Customers Begging For Your Products And Services”

Here's what you'll discover in this presentation..

  • 5 powerful questions to ask yourself to know if events are right for your business

  • How to get celebrities to attract more registrants to your event (without spending a ton of cash on them!)

  • The biggest myth keeping business owners from making tons of money from events and seminars today

  • How to use the "sequential marketing method" to get your target audience to attend your next event

  • 4 easy ways to target the right clients for your events

  • A simple cash flow strategy you must remember to make a profit from your next event

  • The "Inner Circle" strategy you can use to grab the attention of your event registrants

  • How to increase your sales conversions during your live events

  • 3 must-know tips to help you find the best event planner for your event
     



Veteran of over 2000 professional paid presentations and author of 39 books, including "How to Set Up and Market Your Own Seminar" and “Empire Building by Writing and Speaking,”

 

Gordon Burgett
“The 9-Step Information Marketing
Empire Strategy That Builds Your Expertise Quickly And Gets Seminar Hosts Begging
For You To Speak On Their Stages”

Here's what you'll discover in this presentation..

  • How to quickly know more than 90% of people know in your industry

  • How to become an expert in what you are passionate about

  • The #1 most overlooked way of knowing what information your clients are looking to purchase

  • 10 ways to repackage your seminar to make you multiple streams of income

  • A simple strategy to entice your prospects to attending your seminar

  • The #1 reason choosing a niche is LESS risky than going after a general market

  • The easy 9-step process you can use to turn from being a nobody to the king of your information marketing empire

  • A practical, yet powerful tip to making more while working less
     



With 20 years of experience, Patrick Gawrych helps business end their seminar marketing frustration and fill the room with less effort and expense.

 

Patrick Gawrych
"The Direct Mail Seminar
Marketing Blueprint: How To Create Compelling Direct Mail Messages
That Grab Your Prospect’s Attention Fast
And Practically Forces Them To Register
For Your Next Event”

Here's what you'll discover in this presentation..

  • 7 steps to creating the perfect direct mail invite

  • The most important question you must ask yourself before sending a single invitation to your event

  • How to save hundreds of dollars and still find your targeted list of prospects for your event

  • A tried and true strategy that can help you find the best location for your next seminar

  • 3 key questions to ask when choosing how many invitations you must mail to sell out your next event

  • How to choose which type of direct mail invitation you should send out for your next seminar

  • 3 invitation ideas to create the right direct mail piece for your targeted audience

  • A quick and easy invitation messaging strategy you can use to encourage your prospects to attend your event

  • The #1 reason you may be losing a TON of attendees you actually pick up the phone to RSVP for your event

  • How to lose 25% of your confirmed attendees (and best strategy you can use to avoid this headache!)
     



Daphne Bousquet works with speakers, coaches, consultants and service professionals want to increase their client base, boost their visibility and add as much as 6 figures
to their bottom line with their own workshops.

 

Daphne Bousquet
"The Butts-In-Seats Blueprint:
The 5 Step Seminar Marketing System For Filling Your Live Events Fast With Your Ideal Clients That Buy From You Over And Over”

Here's what you'll discover in this presentation..

  • An easy 5-step blueprint to filling your half-day seminar within weeks

  • Why your fear of not having enough attendees actually prevents your ideal clients from registering

  • How to let go of your fears to attract your ideal audience

  • The crucial 3-step system to filling the room with your "perfect" audience

  • The fastest way to stop your ideal audience from actually attending your next event

  • The single most important strategy you can use to communicate to your prospects

  • How to avoid making the biggest mistake most business owners make when marketing their workshops

  • Free and low cost methods to spreading the word about your workshop

  • A surefire event planning timeline that will virtually guarantee a full house

  • Discover the "1 in 3" marketing rule that gets your ideal audience to register for your event
     

These speakers are the best of the best in the business. So, all you need to do is purchase below and you'll get instant access to the digitally downloadable files so you can start listening and learning right away.

That's right, no middle seat airline travel, no overpriced hotel rooms, no car rental and late nights away from home. That's right, you never have to leave the comfort and privacy of your own home or office. Just sit back and relax in your favorite easy chair and absorb these strategies. Once you sign up, you'll have the access to each interview and a professionally edited transcript of the interview.
 


 Just log in and listen as each speaker reveals their most sacred secrets. It's that easy. First, let me just say that if I was to gather all these top experts into one conference center for 5 days of non-stop training, it would cost.. well let's just say a small fortune. Some of these guys charge thousands for just an hour of consulting.

If we put all these speakers in a two day seminar you'd pay thousands of dollars, but you can have the same experience without leaving your home. You won't have to pay for hotels, flights, food, seminar fees to anything like that.

But it’s not going to cost you anywhere near that. So what's the cost? It is going to be a fraction of that. For only the price of a one way airline ticket you have access to all of these experts. I did the math and just to break even, I'd have to charge at least $1500. Add in your travel costs and you're approaching $2500.

However, since this is a virtual event, I'm able to offer you this amazing series with the TOP Experts in the industry, your investment will only be $197! Yes, you will get INSTANT DOWNLOAD ACCESS to all of these experts, allowing you to get started right away with learning and implementing their most closely guarded secrets. And to take away any concerns you may have, you're protected by my iron-glad satisfaction guarantee:
 

I wish that I had access to this information when I first started my business back in 2001. Today, you don't have to pay thousands of dollars for it. And you don't have to fly to seminar to get it. You just need to purchase for this  Interview Series. My name is David Frey and I want to thank you for participating in the Branding Masters Interview Series.

To your success,

David Frey and Maruxa Murphy
MarketingBestPractices.com

PS - Many people complain, but few ever act.  I hope you'll act on this opportunity

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